Corporate Strategy

Profitable, sustainable growth on a stable basis

With its corporate strategy, VP Bank is building on its strong existing business in Liechtenstein and four international locations – and aiming to ensure continued development in a targeted manner. An open IT platform enables the bank to maintain full flexibility in developing new asset-related services and respond to future-oriented business opportunities.

Business model

VP Bank has a diversified, attractive business model. It has established itself as a universal bank in Liechtenstein and a provider of comprehensive asset solutions for complex client needs in selected international markets.

VP Bank was founded in 1956 in Vaduz and is one of the three largest banks in Liechtenstein today. It is classified as system-relevant. The bank’s strengths and unique selling propositions have emerged from its intermediary business. VP Bank’s founder, Guido Feger, was a successful entrepreneur and one of Liechtenstein’s most important trustees. Drawing on this tradition and the accompanying track record, VP Bank offers top-notch solutions and professional services for intermediaries.

The bank also makes its in-depth expertise, personal advice and its international network available to wealthy private clients in the area of private banking. In its attractive home market of Liechtenstein, it also has a further focus on retail and corporate banking.

Business segments

Business and cooperation with intermediaries is a strategic focus area. Intermediaries include professional financial service providers, in particular trustees, external asset managers and family offices. At VP Bank, intermediaries enjoy a personalised service and direct access to finance and investment specialists, including the Trading team.

The intermediary business requires considerable know-how in dealing with a wide range of client and investment domiciles, and VP Bank is also able to transfer this expertise to its private client business to offer comprehensive financial advice. Asset protection and the topic of sustainability are core elements. Bespoke wealth management, including mandate solutions, investment consulting, wealth planning and financing round off the bank’s range of services.

For VP Bank, as a traditional Liechtenstein bank, providing comprehensive support for local clients is of central importance. In the bank’s home market, the business with intermediaries and wealthy private clients is complemented by a diverse, modern range of products and services for retail and corporate clients.

VP Bank has an international fund centre of excellence that encompasses business with third-party funds, private label funds and in-house investment funds. In addition to the one-stop shop offering in fund management, the focus is on cooperation with other management companies. The service catalogue includes services from fund administration to custodian functions.

International markets

VP Bank Group’s services are offered through its home market of Liechtenstein and its four international locations in Switzerland, Luxembourg, Singapore and the British Virgin Islands.

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Strategy

As a universal bank in Liechtenstein and an internationally active bank for intermediaries and private clients, VP Bank has a diversified business model in various markets with good growth prospects. The bank implements individual regional development plans with the aim of offering attractive products and services in core segments in different markets. These plans are also central to the bank’s efforts as it continues to develop the business together with clients and partners.

By ensuring its expertise in the intermediary business is also utilised for its wealth management business, the bank is able to create synergies and harness efficiencies to offer attractive services. An open IT and service architecture also makes it possible to collaborate more quickly and easily with technology, sales and service partners.

Another cornerstone of the bank’s strategy is the systematic inclusion of sustainability issues in investment themes. These issues are also carefully considered with regard to the bank’s environmental footprint. Further information on the topic of sustainability can be found here.

Strengths

VP Bank is well placed to grow profitably over the long term. The bank has a range of strengths to draw on as it builds for the future:

  • A client-centric, diversified business model
  • An investment performance that is very good compared to other providers, even when viewed over several years
  • Robust risk processes and risk assessment models and know-how in various client and investment domiciles
  • An open IT architecture and thus new opportunities in the development of products and services
  • A solid foundation with above-average capitalisation and a superior liquidity position, major shareholders with a long-term focus and talented employees